Internet Marketing and Book Video Services
Book Video Services
Book Video is a powerful marketing tool for authors. What’s great about video marketing is it can perfectly complement your current marketing strategy. Video marketing is a beneficial means of interacting with your target market and growing your brand.
Don’t procrastinate! Start your video marketing journey sooner rather than later – your book could be waiting for that critical step to evolve and become widely recognized. Do you like the sound of that? Then consider using our professional video marketing services at Primix Publishing to start your journey.
Premium Book Trailer
What you get:
- A 50-second video.
- Premium Quality Video.
- Premium Quality Background Music.
- Professional Voice Over.
- Delivered in an MP4 video file.
- With 100 Word Voice Over and Script Writing.
Book Trailer Service with guaranteed 10,000 views
What you get:
- A 50-second video.
- Premium Quality Video.
- Premium Quality Background Music.
- Professional Voice Over.
- Delivered in an MP4 video file.
- With 100 Word Voice Over and Script Writing
Book Trailer Service with guaranteed 20,000 views
What you get:
- A 50-second video.
- Premium Quality Video.
- Premium Quality Background Music.
- Professional Voice Over.
- Delivered in an MP4 video file.
- With 100 Word Voice Over and Script Writing.
Website Set-up Services
If you want to be noticed, you need an address online. You need a website. Primix will do it for you.
Website Premium Set-up
Your website includes:
- Seven pages
- Design Customization
- Content Upload
- Responsive Design
Pages:
- Home
- About the Book
- About the Author
- Gallery
- Excerpt
- Contact Page
- Order Page
Premium Website
See sample website:
jjzerrbooks.com
Google Advertising
Knowing what websites you should advertise your book on is the key to a successful online marketing strategy. Recent studies show that people online spend 95 percent of their time browsing and interacting with websites, while the remaining five percent of their time is used for search results. This means that websites are a prime platform to promote your book or build your brand on the Internet.
With the Online Book Ads via Google Standalone (30, 60, 90 Days and Prime) service, the Primix Publishing advertising team will create an online ad for your book. This ad will be featured on content websites and web pages. Google ads are tailored towards viewers’ interests, making targeted connections possible for your book’s ad.
What you get:
- Online Ad – Creation of your book’s ad in various formats: Web image ads, Web text ads and mobile Web ads.
- Targeted Audience – Your ad’s target placement by location, age, language, audience interest, topic and keywords.
- Day Placement – Your book’s ad will secure placement on sites that are part of the Google Display Network. (30, 60, 90 Days)
- Bandwidth – When you use your existing Primix-designed website as a landing page, this service covers up to 10 GB of excess bandwidth per month.
What you need to know:
Google is one of the largest display networks with an 80 percent Internet user reach, 4.3 billion daily page views, and 1 billion monthly visitors in over 100 countries with more than 20 languages.
* The network consists of over 2 million partners and participating websites, plus specific Google websites such as Google Finance, Gmail, and YouTube. In addition to these sites on the network that show AdWords ads, some mobile sites and apps show these ads.
Search Engine Optimization
SEO stands for “search engine optimization.” In simple terms, it means the process of improving your site to increase its visibility when people search for products or services related to your business in Google, Bing, and other search engines. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business.
If you’re looking for serious marketing, SEO, or search engine optimization is the strategy for you. Why does it work? Simple! It targets the users that are most likely to convert on your website, and takes them there.
A custom SEO campaign with Primix Publishing targets on-page and off-page SEO, which includes things like keyword research and content implementation, to help your most valuable audience find you online.
Inclusions for the 3-month SEO Service:
90-day Google Advertising
Online Ad – Creation of your book’s ad in various formats: Web image ads, Web text ads and mobile Web ads.
Targeted Audience – Your ad’s target placement by location, age, language, audience interest, topic and keywords.
90-Day Placement – Your book’s ad will secure placement on sites that are part of the Google Display Network.
Bandwidth – When you use your existing Archway-designed website as a landing page, up to 10 GB of excess bandwidth per month is covered by this service.
TECHNICAL SITE AUDIT
SEO site audits look at all the technical components on your website that may affect how a search engine may judge your page. This boils down to a website’s:
Crawlability: Can a search engine crawler find and access the content on your website?
Indexability: Are your pages actually indexed in the search engines?
User Experience: Do your pages load quickly across any device? Are there pop-ups?
Site audits involve a crawl of your website, code analysis, and many diagnostic tests. There are often thousands of action-items that come out of site audits, but SEO experts will help you prioritize.
KEYWORD STRATEGY
It’s important to align your business offering with what people search for within search engines. Keyword strategy services require a deep understanding of your business and user behavior. It includes analysis of monthly keyword volume trends, competitive analysis, SERP analysis, and prioritization. The end result is a targeted keyword strategy that provides the foundation to SEO success.
CONTENT ANALYSIS AND STRATEGY
High-quality content establishes your website as an authority and is necessary to drive organic traffic and increased rankings. The content strategy is typically driven from your keyword strategy and includes a content gap analysis. It’s possible you don’t have the high-quality content needed to rank highly for your targeted keywords. A content analysis and strategy will give you a roadmap to higher rankings.
ON-PAGE OPTIMIZATION
These services optimize the content you already have for keyword and themes you wish to rank for. Actions include title updates, addition of targeted keywords to body copy, the use of engaging images, and optimizing page layout for engagement.
REPORTING
Without reporting and tracking KPIs, you will never know the full impact of your hard efforts. SEO experts continuously monitor keyword rankings, organic site traffic, search trends, backlinks, and diagnostic tests to measure and learn from your SEO initiatives. It’s a lot to monitor and not all tools are created equally. You can save a lot of time and money by working with experts in this area.
WEBSITE SUPPORT
You may need ongoing website support to help you implement SEO recommendations and many agencies offer this as a service. For example, if you need to ensure new content is added and optimized to your site on a regular basis, website support will be a true life-saver.
COMPETITOR ANALYSIS
Sometimes it’s not enough to know your website sees increased rankings and traffic. You may also want to monitor how your competitors fare as well to ensure you stay ahead of them. Competitor SEO analysis tracks how your competitors rank over time along with KPIs such as backlinks, domain authority, and estimated traffic. If you notice increased competition, it may be an indicator further SEO and content investment is needed.
CONTENT ANALYSIS
Search engines and users value high-quality content, but you may not have the resources in-house to create content at scale. SEO content development services help you create content based on your keyword and content strategy. It’s also optimized on an ongoing basis as well to ensure it remains fresh and relevant.
WHY IS SEO IMPORTANT?
Nearly 93% of web traffic occurs on search engines. If you want your website to be found, you need to be indexed on major search engines and ranked highly. Some other facts about Google and search engines in general:
- 75% of searchers won’t click past the first page of search engine results pages (SERPs)
- Google processes over 5.8B searches/day.
- Google processes over 2T searches/year.
- The avg. click-rate of position 1 in search results is 19.3% and position 2 is 10.57%.
- Every year, between 16-20% of all searches are brand new. They have never been searched for before.
- 60% of Google searches are performed on mobile devices.
- Google has 95% of the mobile search engine market in the U.S.
- About 33% of mobile Google searches are location-related.
- 50% of “near me” queries result in a store visit.
- 7 out of 10 Google searches for food occur on mobile devices.
- 46% of product searches begin on Google.
- Google is the dominant search engine with 92% market share.
Author Video at Author’s Location
Video Interview does it all. Video content is likely to engage us and ignite emotions. And when we talk about elite people in the audience, YouTubers have become the most powerful social media figure to promote your brand, your book. So, if you are serious about marketing your book, you must be serious about video interviews, too.
Promotional video interviews can foster trust as well. Effective marketing using video interviews present your books in a conversational form. That creates a sense of individual approach which is why 57% of consumers say that videos gave them more confidence to purchase online.
When you buy our Author Video service, you get:
- 120-second custom-made, creative author video
- Placement of your author video on YouTube
- Placement of your author video on your website
- Guaranteed 20,000 views on Youtube
You will be able to make one round of revisions to your video at no additional cost. Any additional rounds of revisions will incur a charge. Acceptable changes include:
- Simple text changes (adding or removing words)
- Changes in font size
- Corrections or additions to book and author information
- Changes to audio levels
- Image changes (if you provided your own or you feel an image is offensive)
You will own all the rights to your video and will be provided with the final version to share with readers, friends, and family and include in your marketing materials. Author Videos make an excellent addition to your press releases, social media sites, and personal Web sites. In the competitive marketplace, a professional video will make you stand out in the crowd!
Note: Video shoots must be scheduled at least 10 business days in advance. If you intend to be filmed in a public place, you must be able to secure a release for the location before video can be recorded there.
This service is only available to individuals within the United States.
Why Author Video at Author’s Location?
- Stay visible longer on social feeds
- Get more exposure and engagement
- Increase the understanding of your book
- Stand out more
- Provide a more personable way to engage with your audience
- Are powerful sales tool
- Rank higher in search
- Are growing in popularity across platforms
WEBBOOK FEATURE
Featured content about a book or an author in famous websites refers to the strategic placement and promotion of specific content related to a book or author on renowned online platforms, with the primary goal of enhancing marketing efforts. This content typically includes articles, reviews, interviews, book spotlights, author profiles, excerpts, or any other form of media designed to highlight and create buzz around the book or author.
This powerful marketing strategy provides an opportunity to generate buzz and excitement, sparking interest among potential readers and driving them to take action, such as purchasing the book, learning more about the author, or engaging in discussions around the content. It can enhance the author’s reputation, positioning them as an expert or thought leader in their field, which can lead to additional opportunities such as speaking engagements, partnerships, or media appearances.
Featuring content about a book or author in famous websites is a powerful tool to maximize exposure, build brand recognition, and ultimately drive book sales and audience engagement.
STANDARD WEBBOOK FEATURE
What you get:
We write compelling and engaging content about an author and their book that effectively boosts marketing efforts.
Your content will be prominently featured on renowned websites such as:
- WorldRankingBooks.com
- TopRankingBooks.com
- WorldBestBooks.com
Note: Your content will be featured indefinitely on these sites.
Your content will be accompanied by a Premium Book Video, adding an engaging visual element to your featured content. This enhances the overall appeal and captivates audiences, increasing the impact of your marketing efforts and driving interest in your book.
Note: Your previous Book Videos can also be included in this service.
PREMIUM WEBBOOK FEATURE
What you get:
We write compelling and engaging content about an author and their book that effectively boosts marketing efforts.
Your content will be prominently featured on renowned websites such as:
- WorldRankingBooks.com
- TopRankingBooks.com
- WorldBestBooks.com
Note: Your content will be featured indefinitely on these sites.
Your content will be accompanied by a Premium Book Video, adding an engaging visual element to your featured content. This enhances the overall appeal and captivates audiences, increasing the impact of your marketing efforts and driving interest in your book.
Note: Your previous Book Videos can also be included in this service.
A Press Release Web-Optimization
Guaranteed Top 10 Best Books Placement on these sites for a month:
- WorldRankingBooks.com
- TopRankingBooks.com
- WorldBestBooks.com
BENEFITS
There are several benefits to having featured content about a book/author on famous websites:
- Increased visibility: Being featured on a famous website exposes the book/author to a larger audience, increasing their visibility and reach. This can lead to greater brand recognition and awareness.
- Credibility and validation: Being featured on a reputable website provides credibility and validation to the book/author. It establishes them as noteworthy and trustworthy, contributing to their overall reputation.
- Expanded audience: Famous websites often have a diverse and broad audience, allowing the book/author to reach new demographics and target markets that they may not have otherwise reached. This can result in increased readership and book sales.
- Enhanced authority: Being featured on a famous website positions the book/author as an authority in their field. It demonstrates their expertise and knowledge, boosting their reputation and attracting readers who are seeking credible and noteworthy content.
- Networking opportunities: Being featured on a famous website can open doors to valuable networking opportunities within the industry. It may lead to collaborations, interviews, or invitations to participate in events, further increasing exposure and enhancing the author’s professional connections.
- SEO benefits: Being mentioned and linked to on a popular website can improve search engine optimization (SEO). It can increase organic traffic to the book/author’s website, raising their online presence and discoverability.
Overall, being featured on famous websites provides a range of benefits including broader exposure, increased credibility, and the potential for new opportunities for growth and success.
Want to Learn More?
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